Internet Business Plan
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If you thought or is thinking of creating an online business this article will teach you, step by step, how to develop your business plan for the same
Developing a business plan is an analysis of the various factors involved in the implementation of a project, either creating a new company or a new business promoted by an existing company.
The business plan itself has a dual purpose. First, is an analysis tool for project developers themselves. Second, is an excellent cover letter to link up with others, both for finding new partners, financial support to establish contacts with potential suppliers and customers, among other things.
How to present your business plan?
Given that people and intended plan may have little time for analysis, we recommend that the presentation is well structured and clear and concise. Here, we provide a script that can be used as a model for the business plan. It has sought to collect the most relevant factors in the analysis of a project on the Internet.
1. Executive Summary:
1.-Business Idea
2.-management team and business promoters
3.-State Business Development
4.-Plan implementation
5.-Products / services: differentiation from competition
6.-Target
7.-potential market size
8.-competitive scenario
9.-Investment Required
10.-Overall assessment of project: innovative aspects and objectives.
The executive summary should serve to capture the interest of potential investors. For this reason, it should contain the most relevant aspects of the business plan summary as brief and concise (2 to 3 leaves). At all times, be carried out to motivate the recipient to continue reading the plan with a high degree of enthusiasm and curiosity.
2. Definition of business:
2.1. Business Features
2.2. Product / service offered
2.3. Value added product / service
2.4. Competitive Advantages
2.5. Degree of know-how to monetize that generates new projects on the Internet.
Make a description of the business, that is, if a business is B2B, B2C, B2G, E-Commerce, Portal, Vertical, and so on. Clearly describe the type of services to be offered or the type of products to be marketed over the Internet, and the value it brings to the audience. Describe also presents the competitive advantages relative to other products or services on the market as traditional or virtual. It is important to indicate if the person undertaking this business can generate new know-how to make profitable Internet businesses Delete friction by the fact that business is conducted over the Internet?
3. Target audience and potential market:
3.1. Target Audience
3.2. Satisfying needs and motivation of your customers
3.3. Customer Segmentation
3.4. Market size and potential market
3.5. Characteristics of the sector / subsector
Indicate the target or target audience to which it will offer or sell the product or service, what are the needs met and the motivation of your customers use the service.
Have you planned the targeting capabilities of your business? And your technical requirements? This Internet offers the ability to segment customers based on multiple criteria. Point to each customer segments: sales forecasting, decisions to purchase or use of the service, sales, success factors. Also indicate which segments are more attractive and why. Indicate the size of the geographic market to be offered products or services, taking into account factors that may limit the market (eg language, culture, customs, etc). Should also indicate which growth expectations are and the key factors of success.
Finally, indicate the main features of the sector / subsector in which you operate. Are there high barriers to entry?
4. Marketing Plan:
4.1. Competitive analysis
4.2. Business objectives
4.3. Non-financial Key figures
4.4. Promotion and advertising strategies online / offline
Analyze in depth the competition both nationally and abroad performing a comparison based on various parameters: products and services, sales, pricing, market share, growth, page views, users, branding and positioning strategies marketing, competitive advantages, among others.
Analyze how the company can affect the entry of new competitors on the Internet and what strategies are planned to use if this occurs. It is important to consider competition from both traditional and online, if there is a similar project or if in the future Internet will be the only way of doing business in your industry. Indicate which business objectives in the short, medium and long term. Quantitative forecasting 24 months with the objective of pages, users, unique visitors, competitors. Indicate the non-financial variables most relevant to the business. Finally, according to preset business objectives describe what advocacy strategies will be used to influence demand and achieve sales forecasts. Perform an assessment of the marketing cost for the next 24 months.
5. Strategies:
5.1. Marketing Strategy
5.2. Positioning Strategy
5.3. International expansion strategy
Set marketing strategy. Will need to be a major marketing effort to publicize your company? How will you position your company over competitors today? What pricing strategy will you use? Are you going to add value for free? Where will we charge for our products or services? Do you get your business to eliminate friction? If you plan an international expansion strategy will indicate what to use. It is also important to indicate what types of strategic alliances will be performed and for what purpose.
6. Technology Requirements:
6.1. Technology Required
6.2. Hardware required
6.3. Required Software
6.4. Another key technology for business
6.5. Technology cost assessment
First, describe the technology that will be required to develop the business and whether it will be one of your main competitive advantages. Indicate both the hardware (servers, computers, printers) and software and licenses. Establish technical strategy planned for the medium term. Have you provided the optimal sizing of technology based on the expected growth in page views / users? Perform an assessment of the total cost of technology resources.
7. Management team and internal organization:
7.1. Profile Management Team
7.2. Organizational Chart
7.3. Your business objectives
7.4. Management Control
One of the ways in which a potential investor, partner or customer set is the composition of the team, their skills and the degree of complementarity of its members. It is important to pre set functions and units that will have each of its members. Make a chart of the company and define profiles of workers will integrate and responsibilities. A forecast of the evolution of the template for the next 24 months. Are you going to use virtual template, What infrastructure needs your team and your technical system? Define the objectives of the company’s short, medium and long term, and describe the planning and evaluation criteria for obtaining results. Finally, describe what information systems, both internal and external, will be used to make decisions.
8. Business model and economic-financial plan:
8.1. Initial Investment
8.2. Financing Plan
8.3. Sources of income
8.4. Amount of income forecast
8.5. Volume spending forecast
8.6. Forecast P & L account
8.7. Forecast cash
8.8. Pension balances
8.9. Breakeven
8.10. Company Rating
Indicate the initial investment required and how you plan to finance it. When deemed necessary a second round of funding? In this case, what kind of partner (technological, financial, etc) you prioritize?, Do you have identified potential sources of business income? Indicate the volume and timing of income and expenses. Have you done an analysis of cash flow necessary? Indicate which costs are fixed and which are variable. When do you expect to get reach the breakeven point? The forecasts should be done at least for the next 24 months. In the case of forecasting the profit and loss account and cash flow should be monthly.
9. D.O.F.A. Analysis
9.1. Market analysis: opportunities and threats
9.2. Internal analysis: strengths and weaknesses
The current market situation may positively or negatively influence the success of your project. Similarly, the current situation of your company and the team can influence its future evolution. SWOT analysis can detect both the opportunities and threats offered by the current market for your business, and the strengths and weaknesses of your company and people that comprise it.
Luis Carlos slash Traditional Business since 1988 and online since 1998, founding partner of interLATA group and its brands Unionlideres.com, mercar.org, mercarformacion, com, and emercadeo.net mercarnew.com. National and international lecturer, lecturer at the Universidad Jorge Tadeo Lozada, Universidad de la Sabana, Universidad Pontificia Bolivariana.
